June 25: Using Newsletter Magnets

About our Speaker:

Melanie Harlow likes her martinis dry, her heels high, and her history with the naughty bits left in. Her stories are about modern couples falling in old-fashioned love, and even though romance is a fantasy, her heroes and heroines are everyday people with real problems who stumble on their way to happily ever after. She lifts her glass to readers and writers from her home near Detroit, MI, where she lives with her husband and two daughters.

About this Session:

A large, engaged mailing list is an author's secret weapon. Nothing is more powerful than email marketing, and successful authors will tell you that their subscribers have the ability to catapult their new releases to the top of the charts, spike their sales, and boost their income. But how do you grow an organic subscriber list? What is an effective lead magnet? What isn't? How can you ensure that your list is full of readers who want to be there, look forward to your newsletters, and click on your links?

Whether you're a published author looking to get to the next level or just starting out, this presentation will describe the benefits of investing your time in a mailing list and show you how to build one. I'll share the strategies that helped me grow my list to over 98,000 readers, tell you how often I email them and what I say, and explain how I use automated sequences to turn subscribers into superfans.


Virtual ZOOM

The recording will be available for 30 days after.


11:00 a.m. ET